МИРОВОЗЗРЕНЧЕСКИЕ ПАРАДИГМЫ КУЛЬТУРЫ ДРЕВНИХ ТЮРКОВ И ВОСТОЧНЫХ СЛАВЯН

The article examines the process of long-term and constant contact between the ancient Slavic and Turkic ethnic groups of people, which led to some shift in the cultural paradigm of both contacting peoples. However, the deep value paradigms of culture in both groups of ethnic groups were preserved for a long time. In a comparative aspect, equipollent ideological ideas (mythologems denoting solar, lunar and other symbols) of ancient times, on the one hand, are considered in comparison with the original Slavic pagan deities, on the other, with the ancient names of mythological deities inherent in the ancient Turks. As a result of the application of acculturation methods and techniques, we identified the original values of the cultures of both super-ethnic groups, which have not undergone significant changes and transformations. Some cultural paradigms in worldview have undergone certain shifts at the mental level. As a result of this process, the functional unity of both contacting ethnic groups was broken, then, over a certain period of time, a new balance was established, which was reflected, first of all, in the worldview of both ethnic groups. There was an equivalent semantic similarity in some solar and lunar pagan deities in the compared cultures. We have determined that some reflexes and rudiments of past relationships have been preserved in the customs and beliefs of cultures