{"title":"印度北方邦加济布尔地区香蕉销售的经济分析","authors":"Rohit Kharwar, Amit Kumar, Avinash Mishra","doi":"10.9734/ajaees/2023/v41i102195","DOIUrl":null,"url":null,"abstract":"The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen in channel 1 is Rs.31. In channel 2, total marketing cost is Rs.285, marketing efficiency of channel 2 is 3.01 and Price spread seen in channel 2 is Rs.860.00. In channel 3, total marketing cost is Rs. 280, marketing efficiency of channel 3 is 2.69 and Price spread seen in channel 3 is Rs.755.","PeriodicalId":492946,"journal":{"name":"Asian Journal of Agricultural Extension, Economics and Sociology","volume":"130 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"An Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India\",\"authors\":\"Rohit Kharwar, Amit Kumar, Avinash Mishra\",\"doi\":\"10.9734/ajaees/2023/v41i102195\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen in channel 1 is Rs.31. In channel 2, total marketing cost is Rs.285, marketing efficiency of channel 2 is 3.01 and Price spread seen in channel 2 is Rs.860.00. In channel 3, total marketing cost is Rs. 280, marketing efficiency of channel 3 is 2.69 and Price spread seen in channel 3 is Rs.755.\",\"PeriodicalId\":492946,\"journal\":{\"name\":\"Asian Journal of Agricultural Extension, Economics and Sociology\",\"volume\":\"130 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Asian Journal of Agricultural Extension, Economics and Sociology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.9734/ajaees/2023/v41i102195\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Agricultural Extension, Economics and Sociology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9734/ajaees/2023/v41i102195","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India
The present study aims to present an Economic Analysis on Marketing of Banana in Ghazipur District of Uttar Pradesh, India. It was founded that there are three marketing channels involved in marketing of banana in Ghazipur district of Uttar Pradesh (channe1- Producer-Consumer), (Channel 2- Producer- Commission Agent- Wholesaler- Retailer) and (Channel 3- Producer- Commission Agent- Retailer – Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs. 31, marketing efficiency of channel 1 is 0 and Price spread seen in channel 1 is Rs.31. In channel 2, total marketing cost is Rs.285, marketing efficiency of channel 2 is 3.01 and Price spread seen in channel 2 is Rs.860.00. In channel 3, total marketing cost is Rs. 280, marketing efficiency of channel 3 is 2.69 and Price spread seen in channel 3 is Rs.755.