{"title":"为什么潜伏,为什么加入,为什么发布?潜伏者、不常见海报和常见海报在品牌社区语境中的使用和满足。","authors":"Caitlin McLaughlin, Matti Haverila","doi":"10.1037/ppm0000501","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":29936,"journal":{"name":"Psychology of Popular Media","volume":"26 1","pages":"0"},"PeriodicalIF":2.1000,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Why lurk, why join, and why post? The uses and gratifications of lurkers, infrequent posters, and frequent posters in the brand community context.\",\"authors\":\"Caitlin McLaughlin, Matti Haverila\",\"doi\":\"10.1037/ppm0000501\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":29936,\"journal\":{\"name\":\"Psychology of Popular Media\",\"volume\":\"26 1\",\"pages\":\"0\"},\"PeriodicalIF\":2.1000,\"publicationDate\":\"2023-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology of Popular Media\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1037/ppm0000501\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology of Popular Media","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1037/ppm0000501","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}