Female Entrepreneurship in the Creative Economy

This paper aims to bring a deeper understanding of the different types of entrepreneurship social, female and creative by understanding their common grounding beyond profit orientation. Starting from the literature review and then policy frameworks, our goal is to offer conceptual similarities and differences between the three types of entrepreneurship. Our central hypothesis is that all three types of entrepreneurship hold the same fundamental grounding reflected through their mission and vision –beyond profit orientation as a particular interest in entrepreneurship. What are the key differences between these types of entrepreneurship? What is their denominator? The literature review will be crossed with empirical findings from cultural and creative industries and policies on the example of design industry actors in Belgrade. Such an approach will contribute to mapping and deeper understanding of existing creative entrepreneurship, which is gender-sensitive, responsible, and share the mission and vision beyond profit orientation. We came to the empirical findings from our interviews and focus group discussion. The vast majority of from examined sample of entrepreneurial organizations within the Belgrade Design District see themselves as responsible entrepreneurs. According to their daily, monthly and yearly practices, most of them fit under all three types of entrepreneurship – by contributing from the sphere of fashion and crafts (wider creative and cultural industries). On the example of Belgrade's fashion and craft design sector, we can conclude that all three types of entrepreneurship overlap - as socially responsible and sustainable entrepreneurship led by creativity, innovation and experimental work.