{"title":"TALC:目的地复兴阶段TMM对忠诚意向和财务素养的影响为混杂变量","authors":"Ika Barokah Suryaningsih, None Sumani, Rahmad Solling Hamid, Tria Putri Noviasari","doi":"10.1108/ijtc-05-2022-0139","DOIUrl":null,"url":null,"abstract":"Purpose This study aims to examine the role of the tourism marketing mix (TMM) and the perceived quality of tourism services on tourist satisfaction and loyalty intention in marine tourism in East Java, i.e. beaches. In addition, this study also examines the impact of financial literacy on loyalty intention. Design/methodology/approach The sample consists of 320 tourists who were visiting the beach. Data was collected using the accidental sampling technique. Moderated structural equation modelling (MSEM) was registered as the analytical tool used in this study. Findings The results of the study show that the innovation and renovation carried out on beach tourism during the rejuvenation stage had an impact on increasing tourist visits. The TMM and the perceived quality of tourism services provided significantly increased tourist satisfaction and loyalty intention. In addition, financial literacy is found to be an important factor in promoting tourists’ loyalty intention. Research limitations/implications As mentioned in the conclusion, there are just a dim number of prior research that are able to back up the argument of the role of financial literacy in instigating suboptimal financial behaviour and performance in the context of tourism behaviour, especially highlighting the loyalty intention. Not to mention that prior research is not specifically intended in the tourism field, which makes it hard to extend the argument while structuring the literature review and developing the hypothesis. Originality/value This study is mainly important due to its emphasis on financial literacy on its role in promoting tourists’ loyalty intentions, as it found that financial literacy holds a critical role while there is barely any existing literature that focuses on this topic.","PeriodicalId":46072,"journal":{"name":"International Journal of Tourism Cities","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"TALC: the role of TMM on loyalty intention and financial literacy as confounding variable in destination rejuvenation stage\",\"authors\":\"Ika Barokah Suryaningsih, None Sumani, Rahmad Solling Hamid, Tria Putri Noviasari\",\"doi\":\"10.1108/ijtc-05-2022-0139\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose This study aims to examine the role of the tourism marketing mix (TMM) and the perceived quality of tourism services on tourist satisfaction and loyalty intention in marine tourism in East Java, i.e. beaches. In addition, this study also examines the impact of financial literacy on loyalty intention. Design/methodology/approach The sample consists of 320 tourists who were visiting the beach. Data was collected using the accidental sampling technique. Moderated structural equation modelling (MSEM) was registered as the analytical tool used in this study. Findings The results of the study show that the innovation and renovation carried out on beach tourism during the rejuvenation stage had an impact on increasing tourist visits. The TMM and the perceived quality of tourism services provided significantly increased tourist satisfaction and loyalty intention. In addition, financial literacy is found to be an important factor in promoting tourists’ loyalty intention. Research limitations/implications As mentioned in the conclusion, there are just a dim number of prior research that are able to back up the argument of the role of financial literacy in instigating suboptimal financial behaviour and performance in the context of tourism behaviour, especially highlighting the loyalty intention. Not to mention that prior research is not specifically intended in the tourism field, which makes it hard to extend the argument while structuring the literature review and developing the hypothesis. Originality/value This study is mainly important due to its emphasis on financial literacy on its role in promoting tourists’ loyalty intentions, as it found that financial literacy holds a critical role while there is barely any existing literature that focuses on this topic.\",\"PeriodicalId\":46072,\"journal\":{\"name\":\"International Journal of Tourism Cities\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2023-09-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism Cities\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/ijtc-05-2022-0139\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Cities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijtc-05-2022-0139","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
TALC: the role of TMM on loyalty intention and financial literacy as confounding variable in destination rejuvenation stage
Purpose This study aims to examine the role of the tourism marketing mix (TMM) and the perceived quality of tourism services on tourist satisfaction and loyalty intention in marine tourism in East Java, i.e. beaches. In addition, this study also examines the impact of financial literacy on loyalty intention. Design/methodology/approach The sample consists of 320 tourists who were visiting the beach. Data was collected using the accidental sampling technique. Moderated structural equation modelling (MSEM) was registered as the analytical tool used in this study. Findings The results of the study show that the innovation and renovation carried out on beach tourism during the rejuvenation stage had an impact on increasing tourist visits. The TMM and the perceived quality of tourism services provided significantly increased tourist satisfaction and loyalty intention. In addition, financial literacy is found to be an important factor in promoting tourists’ loyalty intention. Research limitations/implications As mentioned in the conclusion, there are just a dim number of prior research that are able to back up the argument of the role of financial literacy in instigating suboptimal financial behaviour and performance in the context of tourism behaviour, especially highlighting the loyalty intention. Not to mention that prior research is not specifically intended in the tourism field, which makes it hard to extend the argument while structuring the literature review and developing the hypothesis. Originality/value This study is mainly important due to its emphasis on financial literacy on its role in promoting tourists’ loyalty intentions, as it found that financial literacy holds a critical role while there is barely any existing literature that focuses on this topic.
期刊介绍:
A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.