TALC:目的地复兴阶段TMM对忠诚意向和财务素养的影响为混杂变量

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Ika Barokah Suryaningsih, None Sumani, Rahmad Solling Hamid, Tria Putri Noviasari
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引用次数: 0

摘要

本研究旨在探讨旅游营销组合(TMM)和旅游服务感知质量对东爪哇海洋旅游(即海滩)游客满意度和忠诚意愿的影响。此外,本研究亦检视财务素养对忠诚意向的影响。设计/方法/方法样本由320名正在海滩游玩的游客组成。采用随机抽样技术收集数据。本文采用缓和结构方程模型(MSEM)作为分析工具。研究结果表明,海滩旅游在复兴阶段进行的创新和改造对游客访问量的增加有影响。TMM和旅游服务感知质量显著提高了游客满意度和忠诚意愿。此外,金融素养是促进游客忠诚意愿的重要因素。正如结论中提到的,在旅游行为的背景下,只有少量的先前研究能够支持金融素养在煽动次优财务行为和绩效方面的作用,特别是强调忠诚意图。更不用说之前的研究并不是专门针对旅游领域的,这使得在构建文献综述和发展假设时很难扩展论点。独创性/价值本研究之所以重要,主要是因为它强调了金融素养在促进游客忠诚意愿方面的作用,因为它发现金融素养具有关键作用,而几乎没有任何现有的文献关注这一主题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
TALC: the role of TMM on loyalty intention and financial literacy as confounding variable in destination rejuvenation stage
Purpose This study aims to examine the role of the tourism marketing mix (TMM) and the perceived quality of tourism services on tourist satisfaction and loyalty intention in marine tourism in East Java, i.e. beaches. In addition, this study also examines the impact of financial literacy on loyalty intention. Design/methodology/approach The sample consists of 320 tourists who were visiting the beach. Data was collected using the accidental sampling technique. Moderated structural equation modelling (MSEM) was registered as the analytical tool used in this study. Findings The results of the study show that the innovation and renovation carried out on beach tourism during the rejuvenation stage had an impact on increasing tourist visits. The TMM and the perceived quality of tourism services provided significantly increased tourist satisfaction and loyalty intention. In addition, financial literacy is found to be an important factor in promoting tourists’ loyalty intention. Research limitations/implications As mentioned in the conclusion, there are just a dim number of prior research that are able to back up the argument of the role of financial literacy in instigating suboptimal financial behaviour and performance in the context of tourism behaviour, especially highlighting the loyalty intention. Not to mention that prior research is not specifically intended in the tourism field, which makes it hard to extend the argument while structuring the literature review and developing the hypothesis. Originality/value This study is mainly important due to its emphasis on financial literacy on its role in promoting tourists’ loyalty intentions, as it found that financial literacy holds a critical role while there is barely any existing literature that focuses on this topic.
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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