Sistem Pemasaran Beras Di Kabupaten Landak, Provinsi Kalimantan Barat

Landak Regency has the potential to develop rice with a production surplus of 52,296 tonnes. This increase in production must be balanced with a good marketing system so that farmers and marketing agencies can receive more favorable prices. The purpose of this study is to analyze the channel, function and operational efficiency of rice marketing (marketing margin, farmer's share, and profit to cost ratio) in Landak District. This study involved 45 respondent farmers as a sample which was obtained through a purposive sampling method in which the respondent farmers were selected with consideration of certain characteristics according to the research objectives. Marketing agency respondents were obtained using the snowball method based on information flow from farmers and obtained 13 marketing agency respondents. Qualitative data is used to analyze marketing channels and agencies. Quantitative data is used to analyze marketing margins, farmer's share and profit to cost ratio. The results showed that there were 5 marketing channels and 4 marketing agencies involved. The marketing channel is distinguished from the products sold by farmers, namely channels 1, 2 and 3, farmers sell unhusked rice, while channels 4 and 5 sell rice. Channel 1 consists of farmer-gatherer-factory-retailer-end consumer, channel 2 consists of farmer-collector-mill-retailer-end consumer, channel 3 consists of farmer-mill-retailer-end consumer, channel 4 consists of farmer-retailer -end consumers and channel 5 farmers sell rice directly to end consumers. The results of the operational efficiency analysis show that a relatively efficient marketing channel is channel 1 based on the profit to cost ratio having a value of >1 (profitable). Increasing the institutional role of farmers (poktan and gapoktan) such as collective transactions can help farmers receive more profitable prices..