DEVELOPMENT OF ORAL MONOLOGUE SPEECH IN THE CONTEXT OF TEACHING BUSINESS COMMUNICATION AT THE FACULTY OF ADVERTISING AND PUBLIC RELATIONS OF RSUH

The article discusses the features of the study guide “Advertising” (author-compiler: Bychkova T.V.). In light of the sanctions imposed by the United States and Western countries and in order to optimize the process of training young competitive specialists, the Department of Foreign Languages of the Russian State University for the Humanities developed the study guide “Advertising”, intended for students of the Department of Advertising and Public Relations of full-time, and part-time forms of learning. Its purpose is the formation of skills and abilities that allow RSUH students to master professional competencies in English as the means of effective interactions in specific socially determined communicative situations of business communication in the chosen specialty. The study guide “Advertising” implements the features of the communicative methodology: the principles of speech orientation, clarity, novelty, functionality, personal orientation, situational requirements. Due to the large volume of language practice, students develop the ability to freely express their thoughts in a foreign language, develop skills to convey their thoughts to the interlocutor in an understandable and concise form, take part in discussions, make reports and presentations. The monologue utterance has the following features: purposefulness, continuous nature of the presentation of ideas and material, consistency, semantic completeness, independence, expressiveness. Monologue speech is characterized by compliance with a rather complex compositional structure, which is determined by the need to use appropriate language tools for grammatically correct design of a logical and consistent presentation of thought.