BASIC PRINCIPLES OF SOCIO-ECONOMIC DEVELOPMENT OF THE EDUCATION SPHERE

Education is important for economic development, after which it gives people the skills and knowledge they need to participate in the workforce and contribute to the economy. The further level of economic development throughout the country depends on the level of educational development. Problems and trends in the functioning and development of education were considered in the works of many leading researchers. Most of the works are devoted to the innovative development of education. The protest is that these works do not present the main basic principles that ensured the socio-economic development of the education sphere of Ukraine. Thus, the purpose of the article is to conduct a study of existing developments and form, based on its results, the main principles of socio-economic development in the field of education. The work presents a hierarchy of principles in the field of education. The principles of higher, middle and lower levels are distinguished. In addition, the work proposes mandatory marketing research of the market of educational services. This research has a number of features that are expressed in terms of the following characteristics: specific areas of research, features of the research object, the need for preliminary research and features of information sources. It was found that the place for the development of the educational industry is the analysis of the market opportunities of the educational institution and the search or formation of target markets for their implementation. It is proposed to use the socio-technological factor of segmentation in modern conditions of distance learning.