New opportunities for the Russian hotel business in conditions of socio-economic uncertainty

The article was written on the basis of the competitive work of the author Ruglov V.P. «Hotel as a sociocultural center in the megapols of modern Russia», which took 1st place at the XXI Saint Petersburg Open Competition named after Prof. V.N. Veniaminov). In their article, the authors write that over the past decades, the hotel business around the world has undergone certain transformations. The hotel can no longer be limited to just one accommodation service. In modern realities, a hotel is a whole system, a complex of various possibilities for the realization of a wide variety of goals and needs of guests and customers. Today, the hotel services market, including the Russian one, is a consumer market. In this economic space, in conditions of permanent uncertainty and large changes in environmental factors (international, political, legal, economic, socio-cultural, etc.), for the last three years, hotel companies have been fighting hard in all segments of the hospitality market, trying in every possible way to attract a guest to their hotels in order to survive and maintain or strengthen their positions among competitors. The authors believe that the transformation of a hotel enterprise as a socio-cultural center for the local community, especially in areas remote from the historical center of the city that do not have significant cultural and entertainment and cultural and educational centers (theaters, cinemas, museums, exhibitions, a conservatory, music halls, etc.), can significantly contribute to improving the competitiveness of a hotel in the megalopolis of modern Russia. sports complexes, stadiums), etc. The survey conducted by the authors among residents of St. Petersburg showed that people for a number of economic, social, cultural, psychophysiological reasons need organized friendly interaction, familiarization with art, history, culture, sports, etc. near home, but they do not have the opportunity to realize these needs and desires. In the article, the authors also give recommendations on the implementation of a new hotel concept.