向移动即服务发展:汽车订阅服务的司机和后果

Taimaz Larimian, Kate Elise Taylor, Arash Sadeghi
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引用次数: 0

摘要

摘要:本研究探讨了汽车订阅服务作为出行即服务(MaaS)领域的新发展。我们的目标是探索汽车订阅服务出现的驱动因素,分析其对现有制造商的影响,并调查COVID-19的影响。我们采用了一种定性方法,基于对三家汽车订阅服务提供商(一家领先的汽车制造商和两家汽车订阅初创企业)经理的深入、半结构化访谈。我们发现了推动汽车订阅服务出现和增长的三个关键行为和技术趋势,并强调了现有制造商面临的各种机遇和风险。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Evolving Towards Mobility-as-a-Service: Drivers and Consequences of Car Subscription Services
ABSTRACT: This study investigates the emergence of car subscription services as a new development in the area of Mobility-as-a-Service (MaaS). Our aim is to explore the drivers of the emergence of car subscription services, analyse its impact on the incumbent manufacturers, and investigate the impact of COVID-19. We adopt a qualitative approach based on in-depth, semi-structured interviews with managers of three car subscription service providers: a leading car manufacturer and two car subscription start-ups. We found three key behavioural and technological trends that drive the emergence and growth of car subscription services and highlighted the various opportunities and risks for the incumbent manufacturers.
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