A Comparative Study of Business Strategies Between 24-Hour Gyms and Traditional Gyms Based on the SWOT Model -- Take LeFit as an Example

With the development of sports in China, gyms of various operation models are gradually emerging. Today, traditional gyms still occupy a large share of the market in China, but 24-hour gyms are developing rapidly at a rate that cannot be ignored. This paper will analyze the current situation and problems of the 24-hour gym model in China today by observing and summarizing the competitive strategies and advantages of LeFit. It is found that LeFit has already fully satisfied the diversified needs of customers through its benefits and expands the brand value with its special communication channels. At the same time, this paper will also point out the problems and some drawbacks of LeFit at this stage and proposes practical construction for the gradual improvement of 24-hour gyms. Although there are still certain problems in its model that need to be optimized and adjusted, LeFit provides a new solution for the development of gyms in today's era.