Research on the Influencing Factors of College Students’ Learning Experience in Livestreaming Courses

The learning experience of online courses has always been a hot topic. As livestreaming courses are online courses with real-time interaction between instructors and students, its learning experience directly affects the learning behavior and effect. The evaluation indicators related to online course learning experience were combined with the attitudes of scholars, enterprise practitioners, and learners in livestreaming courses. When the questionnaire was designed, the exploratory and confirmatory factors were analyzed, the Questionnaire on Learning Experience of College Students in Livestreaming Courses was developed to evaluate the learning experience of college students attending livestreaming courses. Last but not the least, based on the survey data, important factors affecting college students’ learning experience in livestreaming courses, including course content, learning environment, course interaction, and learning incentives were discussed and analyzed; strategies to optimize the learning experience in livestreaming courses were proposed.