Lineamientos teóricos para el desarrollo de una política de promoción del ecoturismo

Ecotourism is based on the economic use of the natural areas and monuments of a given community, whose practice is based on sustainability, responsibility and the wellbeing of the local population. The development of this type of policy must be based on specifically designed planning and management, supported by the principles of conservation and sustainability. The objective of this article was to identify the theoretical guidelines involved in the development of a coherent ecotourism promotion policy. In order to achieve the proposed objective, a phenomenological and hermeneutic methodology was used, with a predominance of digital documentary sources, whose main theme was the formulation and design of policies that promote ecotourism, its promotion and development, which were analyzed and discussed to draw up the conclusions of the study. The results obtained lead to the conclusion that the theoretical guidelines for the development of a policy to promote ecotourism focus on nature conservation, sustainability, local development and environmental education, understood as forces capable of promoting sustainable development as a whole.