在泗水市的年轻女性消费者购买决策中,Instagram上的点字功能是点字

Eqien Pub Date : 2023-09-19 DOI:10.34308/eqien.v12i03.1452
ANDISA RIZKY FEBRIANTI
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引用次数: 0

摘要

Instagram购物功能的出现使得包括Avoskin在内的许多企业和品牌都利用了这一功能,让消费者更容易购物。因此,本研究旨在探讨Avoskin的Instagram购物功能在泗水市年轻女性消费者购买决策中的作用。研究方法采用定性方法,选取10名高中生作为研究对象。数据是通过对Avoskin Instagram账号的深度访谈和内容分析来收集的。 研究结果表明,Avoskin的Instagram购物功能在购买决策中发挥了作用,因为它提供了一个信息丰富的展示,易于访问和最小的分心,因此消费者可以很容易地找到产品和价格信息。此外,这一功能也使消费者更容易直接通过Instagram应用进行购物,提供了方便高效的体验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fitur Instagram Shopping Avoskin Dalam Keputusan Pembelian Konsumen Remaja Putri di Kota Surabaya
The presence of the Instagram Shopping feature has made many businesses and brands take advantage of this feature, including Avoskin, to make it easier for consumers to shop. For this reason, this research was conducted to explore the role of Avoskin's Instagram Shopping feature in the purchasing decisions of young female consumers in the city of Surabaya. The research method was carried out qualitatively, involving 10 high school students as research participants. Data was collected through in-depth interviews and content analysis on Avoskin's Instagram account. The results of the study show that Avoskin's Instagram Shopping feature plays a role in purchasing decisions because it provides an informative display, is easily accessible and minimally distracted, so that consumers can easily find out product and price information. In addition, this feature also makes it easier for consumers to make purchases directly through the Instagram application, which provides a convenient and efficient experience.
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