PEDAGOGY OF BROADCAST OF WOMEN'S SOCCER

ABSTRACT Starting from the Cultural Studies perspective and having as axes the analyzes of power and gender that exist in the context of Women's Soccer, this article aimed to analyze the curriculum operating in exhibitions of professional soccer games played by women. Exhibition soccer matches from the first phase of the Brazilian women's soccer championship A1 were observed, in a cut of the cultural artifact comprised by a YouTube channel, created in 2013, with soccer as the central subject of its content. Characterized as exploratory field research with a qualitative approach, analyses of the artifact's cut were carried out, in which three aspects of the curriculum present were more prominently observed: a parallel between women’s and men's soccer, the appreciation of women’s soccer and a discrediting of this practice and the women present there. These aspects are part of the Pedagogy of Transmission of Women's Soccer, in the way it is presented in the teaching-learning context that composed the cut of the artifact in this study2.