KNOWLEDGE – SHARING MOTIVATION AND ITS IMPACT FACTORS OF EMPLOYEES IN E-COMMERCE INDUSTRY IN HANOI

The study's objective is to analyze the factors affecting the motivation to share knowledge of employees in the e-commerce industry in Hanoi city through the survey and study of relevant documents. Research has proposed a model of 5 factors: Rewards, Fear of losing power, Enhancing group roles, The concept of social benefit, and The concept of self-interest. The survey questionnaire was e-mailed to 247 employees of e-commerce businesses in Hanoi. From the research results of multiple regression, all hypotheses have been accepted, including Rewards positively impact knowledge-sharing motivation among employees in the organization; Fear of losing power negatively impacts knowledge-sharing motivation in the organization; Enhancing group roles negatively impacts knowledge-sharing motivation in the organization; The concept of social benefit positively impacts knowledge-sharing motivation among employees in the organization; and The concept of self-interest has a negative impact on knowledge-sharing motivation among employees in the organization.