The Future of Broadcasting: Technology, Policy and AI Integration in the Philippine Setting

The TV Broadcast has achieved a potential new level of evolution that could either help achieve improvement on the current condition of possible extinction due to new technologies such as OTT, VOD, and different ICT applications. The migration of Digital TV aims to provide a new landscape and opportunities to maximize technology, thus helping achieve the next level of benefits through entertainment, livelihood, news, connectivity, and new business models. However, the technology adoption of each stakeholder is crucial in ensuring implementation success. This paper is a survey of the processes, action plans, and governance that each country that implemented ISDB-T standards went through as they achieved the different milestones in their goal to turn off analog TV and roll out digital terrestrial television broadcasting. The integration of AI through the Agent-Based Model aims to bridge possible technology gaps, policy alignments, changes in business model, and support needed for a successful migration which results in the theoretical framework. The proposed Technology Adoption Model can be implemented for the ongoing Philippine digitization