责任动员、关系和社交媒体引发的两极分化:理解旁观者对错误信息传播者的亲社会惩罚

IF 6.5 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Zhe Zhu, Nan Zhang, Meiwen Ding, Lei Chen
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引用次数: 0

摘要

社交媒体旁观者的亲社会惩罚可以阻断从错误信息传播到社交媒体引发的两极分化(SMIP)的路径。然而,由于个人成本的原因,亲社会的惩罚不足以管理SMIP,也很少有研究提出动员旁观者的有效方法。中国政府在 2017 年实施了一项规定,通过分配责任制来动员社交媒体上的旁观者充当不实信息的监督者。在中国的 "关公文化 "中,考虑到破坏 "关公 "所带来的额外个人成本,亲社会惩罚较少被遵守。因此,评估中国网络空间问责动员的有效性,有助于为其他国家政府找到缓解 SMIP 的有效工具。我们采用小故事调查实验收集微信用户的数据,并运用随机回归模型对数据进行分析。责任动员极大地促进了旁观者的亲社会惩罚,从而阻断了错误信息传播到 SMIP 的路径。关西负向调节了问责动员和亲社会惩罚与上述路径的关系。政府可以通过问责动员这一新工具鼓励公众积极采取亲社会惩罚。关西文化降低了这一工具的有效性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Accountability mobilization, guanxi and social media-induced polarization: Understanding the bystander's prosocial punishment to misinformation spreader

Prosocial punishments by social media bystanders could block the path from misinformation spread to social media-induced polarization (SMIP). However, prosocial punishments are inadequate for SMIP management because of the personal costs, and few studies propose effective ways to mobilize bystanders. The Chinese government implemented a regulation in 2017 to mobilize bystanders on social media through allocating accountability to act as misinformation supervisors. In China's guanxi culture, prosocial punishments are less observed considering the additional personal costs caused by breaking guanxi. Therefore, assessing the effectiveness of China's cyberspace accountability mobilization can help identify an effective tool for other governments to mitigate SMIP. We used a vignette survey experiment to collect data from WeChat users and applied a random regression model to analyse the data. Accountability mobilization significantly promotes bystanders' prosocial punishment to block the misinformation-spread-to-SMIP path. Guanxi negatively moderates the relationship between accountability mobilization and prosocial punishment to the above path. The government could encourage the public to actively take prosocial punishments by using the new tool of accountability mobilization. Guanxi culture reduces the effectiveness of the tool.

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来源期刊
Information Systems Journal
Information Systems Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
14.60
自引率
7.80%
发文量
44
期刊介绍: The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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