感知关系质量对专业体育机构慈善非营利组织捐赠行为的影响

Q2 Business, Management and Accounting
Minhong Kim, Youngmin Yoon, James J. Zhang
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引用次数: 0

摘要

摘要本研究修正并验证了职业体育非营利组织的关系质量建构。采用顺序探索性混合方法设计。定性方法确定了捐助者对专业体育非营利组织的关系质量感知的初步主题。采用定量方法对关系质量结构进行细化,并考察其对捐赠意愿的影响。修订后的关系质量量表包括测量可信度、承诺、同情和友好程度的项目。非营利组织工作人员的关系质量对捐赠意愿的影响强于职业运动员。研究结果为职业体育非营利组织管理者提供了见解和实际意义。关键词:关系质量职业体育非营利组织捐赠意向混合方式披露声明作者未发现潜在利益冲突
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence of Perceived Relationship Quality on Donor Behavior in the Context of Charitable Nonprofit Organizations Established by Professional Sport Entities
AbstractThis research revised and validated the relationship quality construct in professional sport nonprofit organizations. A sequential exploratory mixed-methods design was employed. The qualitative methods identified preliminary themes of donors’ relationship quality perceptions toward professional sport nonprofits. The quantitative methods were employed to refine the relationship quality construct and investigate its influence on donation intention. The revised relationship quality instrument consisted of items measuring trustworthiness, commitment, sympathy, and friendliness. The relationship quality of nonprofit staff members had a stronger impact than that of professional athletes on donation intentions. The findings provide insights and offer practical implications for professional sport nonprofit managers.Keywords: Relationship qualityprofessional sportsnonprofit organizationsdonation intention mixed-methods Disclosure statementNo potential conflict of interest was reported by the author(s).
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来源期刊
Journal of Relationship Marketing
Journal of Relationship Marketing Business, Management and Accounting-Marketing
CiteScore
10.20
自引率
0.00%
发文量
7
期刊介绍: The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.
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