TOURIST DESTINATION AS A MECHANISM FOR SUSTAINABLE DEVELOPMENT OF THE REGION

Purpose of the research – the organization and management of a tourist destination is a prerequisite for the development of the tourism market in the region. The article is aimed at considering the importance of a tourist destination for the sustainable development of the region, analyzing the current state of the industry and assessing the statistical indicators of such tourist destinations as Shchuchinsko-Borovskaya and Zerendinskaya, located in the Akmola region. Methodology. Within the framework of the problem under consideration, the method of bibliographic analysis was used as the main research methods, with the help of which a review of the works of authors who studied this area was carried out. To assess the development of the tourist destination of the region in the analytical part of the study, economic and statistical methods were used. The development of the Shchuchinsko-Borovskaya and Zerenda tourist destinations in the Akmola region, included in the tourist grouping of the republican level, was characterized using the SWOT-analysis method. On the basis of abstract-logical methods, conclusions are drawn about the current state of the use of tourist destinations in the Akmola region for tourism purposes and proposals are formulated aimed at developing the industry. Originality / value of the research. The results of the study allow making optimal decisions to improve the activities of tourist destinations. Findings: the role of the tourism industry in the economy is determined, the specifi cs of the tourist destination as a category are characterized, the grouping of tourist destinations of republican and local signifi cance is considered in accordance with the tourist resources on the territory of the country, and the assessment of the current state of tourist destinations in the Akmola region is given.