Research on the current situation and countermeasures of training of secondary vocational automobile marketing talents under the background of big data

: The training of automobile marketing talents is an important task in the field of automobile specialty in secondary vocational schools. The existing research shows that the current training mode of automobile marketing talents in secondary vocational schools cannot keep pace with The Times. The reason is that the marketing course content is not reasonable, resulting in the application of big data in the new era is not scientific and insufficient, and fails to play its due important role. Combined with the existing research, the paper puts forward the countermeasures of training the secondary vocational automobile marketing talents under the background of big data from the aspects of cultivating the awareness of big data marketing, improving the training mode of automobile marketing talents, and enhancing the construction of teachers in big data marketing.