What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism

User Experience evangelism inside an organization is a frequent topic. Methods for marketing user centered design to internal stakeholders have been analyzed in many papers and on panels. Emerging media and new venues have recently presented an opportunity to reexamine methods and goals for external user experience marketing and evangelism. This interactive panel will address motivations and brainstorm about discount methods for promoting the role of the human factors profession to the general public, and communicating directly with the end users. This will be contrasted with the position that a well designed product should market itself, and that money is best spent on design and internal evangelism instead. The panel itself will involve 3 parts: 1. Moderator collecting answers to the "What would you do with a 1 million dollar UX marketing budget?" question via index cards. 2. Four panelists presenting short sales pitch proposing what they would do when faced with the same question. 3. Panel discussion focusing on the contributions from the audience and focused on producing two lists. One would include specific user experience marketing venues (targeted bloggers, un-conferences, think tanks, specific ad words, design-friendly printed publications like Business Week, etc.). The second list would focus on goals and of user experience marketing (raising awareness and promoting better image of user experience vs. engineering and other disciplines, increased sales, better brand, recruiting, swaying executives, etc.). The panel would continue to live after external publication of the two lists, with new blog installments, comments, and any subsequent and open discussions.