{"title":"克服以市场为导向的产品开发的障碍","authors":"W. Biemans, H. Harmsen","doi":"10.1108/EUM0000000003882","DOIUrl":null,"url":null,"abstract":"Discusses the concept of market‐oriented product development and describes the extent to which a number of Danish food companies and Dutch manufacturers of medical equipment were market oriented in developing new products. The results are combined with the current product development literature to identify the major barriers that prevent managers from capitalizing on existing normative results regarding market‐oriented product development. Concludes with major implications for both researchers and practitioners.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"61","resultStr":"{\"title\":\"Overcoming the barriers to market‐oriented product development\",\"authors\":\"W. Biemans, H. Harmsen\",\"doi\":\"10.1108/EUM0000000003882\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Discusses the concept of market‐oriented product development and describes the extent to which a number of Danish food companies and Dutch manufacturers of medical equipment were market oriented in developing new products. The results are combined with the current product development literature to identify the major barriers that prevent managers from capitalizing on existing normative results regarding market‐oriented product development. Concludes with major implications for both researchers and practitioners.\",\"PeriodicalId\":305809,\"journal\":{\"name\":\"Journal of Marketing Practice: Applied Marketing Science\",\"volume\":\"35 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"61\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Practice: Applied Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/EUM0000000003882\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Practice: Applied Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/EUM0000000003882","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Overcoming the barriers to market‐oriented product development
Discusses the concept of market‐oriented product development and describes the extent to which a number of Danish food companies and Dutch manufacturers of medical equipment were market oriented in developing new products. The results are combined with the current product development literature to identify the major barriers that prevent managers from capitalizing on existing normative results regarding market‐oriented product development. Concludes with major implications for both researchers and practitioners.
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