DEVELOPMENT OF THE MEDIAL FUNCTION OF SOCIAL COMMUNICATION IN MODERN SOCIETY

The purposeof the article is to substantiate the factors and content of the evolutionary development of communication as a medial function in society.Research methods and techniques.Methodological integrity of the study of communication phenomena is achieved using a number of scientific approaches: historical-evolutionary, system-integration, process, teleological, which make it possible to carry out the necessary synthesis of knowledge about the functionality of social communication. They stimulate the processes of foundation,integration, generalization, innovation of scientific and cognitive activities in the social and communication sphere. The set of scientific approaches verifies theachievements of research in various scientific areas that use the communication principle to study social processes and influence the formation of an understanding of the unity of communication processes in society. Conclusions. It is proved that thedeepening of the study of communication phenomena is a systemic need to improve social interaction in society. It is noted that now a completely different systematic organization of communication interaction is being formed, which is due to the scale of the communication process in society. The social purpose of communication and the communication process is manifested through a system-regulatory function, which is provided by the structural form of communication processes and their content. The medial function of communication is aimed at ensuring the integration of society and humanity to achieve an equilibrium social interaction and the state of society as an integral system.