A Study of Children's Reading Services in China - Taking Foreign Children's Literature as an Example

: Based on the theory of audience analysis, this article takes consumers of Foreign Children's Literature as the research subject, aiming at exploring the factors influencing Chinese audiences' reading preferences. The methodology used in this paper is data collection and questionnaire. Shortcomings in the categorization of reading materials have apparently been revealed despite continued national reading campaigns. China has not yet developed a thorough method for grading readers. At present, new media is gaining popularity among children's organizations and reaching youngsters at an accelerated rate. However, several of the more popular reading software in China have the problems of arbitrary age division and ambiguous classification of Foreign Children's Literature. All of these provide children's books yet restrict kids from using these. This has a detrimental effect on fostering children's independent reading ability and good reading habits. In addition to the popularity of the work itself