基于层次分析法的电影票房预测模型研究

W. Lu
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引用次数: 4

摘要

笔者以中国电影市场为基础,结合社交媒体大数据和搜索指数,从不同的角度分析电影票房因素,运用专家调查和德尔菲法,建立包括演员、导演、编剧、投资、类型、奖项、宣传、口碑、发行商、档期和发行模式在内的电影票房预测指标体系。然后运用层次分析法建立电影票房预测模型,结合中国电影市场实际数据(2012 - 2016年)并进行实证分析和验证,为电影风险控制和电影投资决策提供有价值的投资参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research on Movie Box Office Prediction Model with AHP Method
Based on the Chinese film market, the author analyzes movie box office factors from deferent ways combining with the big data of social media and search index, and use expert survey and Delphi Method to establish the predict indicators system and movie offce box including actors, director, screenwriter, Investment, type, awards, publicity, reputation, publisher, schedule and distribution Mode. And then use AHP method to establish the movie box office prediction model, in combination with the actual data of the film market (from 2012 through 2016 in China) along with the empirical analysis and verification to provide valuable investment reference for film's risk control and movie investment decisions.
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