Research on the Innovation and Development of Internet Education Platform Based on SWOT-PEST Analysis Paradigm

The advancement of science and technology, the development of the times, the maturity of the e-commerce industry, and other factors have combined to give birth to the “Internet + education” model. Although the Internet education market has many brands and abroad market, there are still specific problems in the quality of courses, teaching models, interface design, and the profit model of most companies is not exact, making it difficult for companies to survive. Based on the SWOT -PEST analysis paradigm, this article interprets the development status of Internet education brands and the industry environment and proposes an innovative development strategy for the industry under significant data background.