Business Model Transformation: Complexity and Systematic Transition to a Digital Platform

–Digital technologies are now becoming a key factor in maintaining the competitiveness of business organizations in the long term. The business models of companies functioning in the 20th century, which are a linear model, that is, a sequential value chain from producer to consumer, are no longer a criterion for market success. A new business model for organizations has emerged – the digital platform model. Organizations are using the digital platform business model to enable companies to explode and dominate the market. Studying the features of the functioning of digital platforms is important not only for startups, but also for companies with a stable market history and planning to increase their competitiveness through the use of digital business models. The issues related to the functioning of digital platforms, their impact on the activities of business organizations, and the difference from linear business models are considered. The result of the study was the identification of directions for the transformation of organizations and the necessary competencies for the transition from a linear business model to a digital platform model. Keywords––business model transformation, digital platform, organizational changes