COMMUNITY EMPOWERMENT THROUGH THE DEVELOPMENT OF GHANJARAN PARK TOURISM BASED ON LOCAL POTENTIAL

Community empowerment is an effort to enable and empower communities from poverty, underdevelopment, and inequality in community empowerment efforts through the development of ghanjaran park tourism with local potential. The purpose of this study was to analyze community empowerment in Ketapanrame Village because it has local potential such as vegetables and fruits and other agricultural products. The method used in this research is descriptive qualitative approach with observation, interviews, and documentation. The results of this study indicate that: first, the efforts that can be made to make community empowerment successful are Enabling, namely utilizing the potential of the village and its resources to later build Ghanjaran Park tourism, Empowering, namely managing and caring for Ghanjaran Park tourism by providing security and comfort facilities to visitors. and employment opportunities for residents, Protecting, namely making competent efforts to encourage the development of Ghanjaran Park tourism through BUMDES. Second, the inhibiting factors in tourism development are the absence of public transportation, lack of promotion, and limited human resources. Third, efforts to overcome obstacles in tourism development are by coordinating with local governments related to public transportation, conducting digital promotions through social media and optimizing or socializing to improve skills. Keywords: Empowerment, Community, BUMDES, Potential, Local.