互联网门户是现代大学形象形成的重要组成部分

Buinytska Oksana, Smirnova Valeriia, Tiutiunnyk Anastasiia
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引用次数: 0

摘要

树立良好的公众形象是现代大学的主要任务之一。在当代现实中,高等教育机构彼此竞争,并使用不同的手段来吸引学校毕业生,投资和寻找本地和外国合作伙伴。激烈的竞争形成了大学公众形象的概念。公众形象是大学的宝贵资产,它与其他组成部分一起决定了大学的竞争力,是大学适应外部条件、在全球教育环境中提升自己的关键因素。要想成功,一所大学必须维护外部声誉,实施透明和可用性的政策。本文描述了形成大学积极公众形象的主要组成部分,确定了互联网门户网站的特点,作为形成公众形象的组成部分之一,以提高在包括世界大学网络计量排名在内的国际排名中的地位。对基辅大学2019年2月和2019年7月的主要网络计量指标进行了比较分析。在Google Search Console, Google Analytics, Google My Business, Majestic SEO的帮助下,对格林琴科大学官方门户网站的监测结果进行了描述。为了提高网络计量指标,对格林琴科大学门户网站的现代化进行了调查。对学生和教职员工在设计、结构、导航、门户使用频率、不同设备上的可用性等方面的调查结果进行了分析和考虑,以进一步现代化。调查结果的可视化是借助商业分析工具Power BI提供的,它具有设计带有活动关键指标的交互式报告等优势。在门户网站升级以提供大学的最佳代表后,在谷歌分析的帮助下对其进行了重新评估,该分析证明了指标水平的提高,这将有助于格林琴科大学的积极公众形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Internet portal as a component of forming the image of a modern university
Formation of positive public image is one of the main tasks of modern universities. In contemporary reality higher educational institutions are in a competition with each other and use different means to attract school graduates, investments and to find local and foreign partners. It was stiffer competition that has led to forming the notion of a university public image. Public image is an invaluable asset of universities which defines together with other components competitiveness and is a key factor in a university adaptation to external conditions, promotion in global educational environment. To become successful a university has to uphold the external reputation, implement the policy of transparency and availability. The article describes the main components of forming positive public image of universities, identifies peculiarities of an internet portal as one of the components of forming public image for boosting the position in international ranking including Webometrics Ranking of World Universities. The comparative analysis of main webometrics indicators of Borys Grinchenko Kyiv University in February 2019 and in July 2019 was conducted. The results of monitoring the official portal of Grinchenko University carried out with the help of Google Search Console, Google Analytics, Google My Business, Majestic SEO were described. To increase webometrics indicators a survey on modernization of Grinchenko University portal was conducted. The results of the survey of students and academic staff on design, structure, navigation, the portal usage frequency, usability on different devices were analyzed and considered for further modernization. The visualization of the survey results was provided with the help of instrument for business analytics Power BI which has got such advantage as design of interactive reports with key indicators of activity. After the upgrade of the portal for provision of optimal representation of the university, it was reevaluated with the help of Google Analytics which has testified an increase of indicators levels that will contribute to positive public image of Grinchenko University.
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