利用技术接受模型(TAM)分析影响中小微企业使用金融科技信任度的因素

S. Suyanto, T. Kurniawan
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引用次数: 25

摘要

近年来,出现了一种名为FinTech的替代技术为基础的资金来源,一些中小微企业已经开始使用FinTech作为替代资金来源,但其他一些中小微企业选择不使用FinTech,因为存在数据保密、黑客攻击和欺诈等风险。本研究旨在采用Davis的技术接受模型(TAM),采用随机有目的抽样的方法,分析中小微企业利用基于技术的FinTech作为替代资金来源的影响因素。本研究表明,使用计算机的能力(CSE)并不影响金融科技软件的使用感知(POU)。使用计算机的能力(CSE)对金融科技软件的易用性感知(PEU)有积极影响。易用性感知(PEU)对金融科技软件的使用感知(POU)有正向影响。使用感知(POU)对金融科技软件的用户态度(ATU)有正向影响。易用性感知(PEU)并不影响金融科技软件的用户态度(ATU)。用户态度(ATU)对金融科技软件的行为兴趣(BEI)有正向影响。行为兴趣(BEI)不影响FinTech Software的实际使用(ACU)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Faktor yang Mempengaruhi Tingkat Kepercayaan Penggunaan FinTech pada UMKM Dengan Menggunakan Technology Acceptance Model (TAM)
In recent years there have been alternative technology-based capital sources called FinTech, some MSMEs have begun using FinTech as an alternative source of capital, but several other MSMEs have chosen not to use FinTech because of risks such as data confidentiality, hacker attacks and fraud. This study aims to analyze the influential factors for MSMEs in utilizing technology-based FinTech as an alternative source of capital by using the technology acceptance model (TAM) by Davis by using random purposive sampling. This study shows that Ability to Use Computers (CSE), does not affect the Perception of Use (POU) on FinTech Software. The ability to use computers (CSE) has a positive effect on the Perception of Ease of Use (PEU) on FinTech Software. Perception of Ease of Use (PEU) Has a Positive Effect on the Perception of Use (POU) of FinTech Software. Perception of Use (POU) Has Positive Impact on User Attitudes (ATU) of FinTech Software. Perception of Ease of Use (PEU) does not affect the User Attitude (ATU) of FinTech Software. User Attitude (ATU) FinTech Software Has a Positive Effect on Behavior Interest (BEI). Interest in behavior (BEI) does not affect the actual use (ACU) of FinTech Software.
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