FEATURES OF MODELING IMAGES OF INTERVIEWER AND INTERVIEWER IN PRINTED MEDIA

The aim of the research in the article was to clarify the features of modeling the images of the interviewer and the interviewee in print media. The study allowed expanding the theoretical basis in the study of interviews, filling in some gaps and outlining discussion points. The author's vision of the specifics of modeling the images of the interviewer and the interviewee in print media is proposed. A three-stage mechanism for modeling the images of the interviewer and the interviewee is presented. The specificity of the emergence and functioning of the communicative manipulative field between the participants of communication has been determined. A list of communicative manipulative techniques that can be activated when a manipulative field appears.Methods of description, analysis, synthesis and generalization were used. The following research procedure has become the methodology: 1) among the theoretical material, scientific works related to the topic we are going to have been selected; 2) scientific articles, monographs are analyzed, 3) controversial statements are highlighted in them and the author's point of view regarding the subject of research is presented; 4) the author's concept of modeling the image of the interviewer and the interviewee is proposed.The results and discussionmade it possible to formulate conclusions. Firstly, the images of the interviewer and the interviewee go through the followingstages of modeling: the formation of the aforementioned images during the communicative process, the transformation of the images of the interviewer and the interviewee while working on a journalistic text, modeling in the mind of the recipient the imagesof the interviewer and the interviewee, determined by the specifics of the perception and interpretation of the proposed information by the representative. media audience. Secondly, the images of the interviewer and the interviewee are multivariate. The factors of multivariate are the purpose of the interview, the communicative situation, the participants in communication, their worldview orientations, discourse, epistemic characteristics of the participants in communication, the transformation of images due to the work process and the specifics of perception, as well as the interpretation of information by the media audience.