企业竞争情报经验:创新机会案例研究

2015 6th International Conference on Information Systems and Economic Intelligence (SIIE) Pub Date : 2015-02-01 DOI:10.1109/ISEI.2015.7358739

B. Achchab, I. Ahdil

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引用次数: 0

摘要

贸易全球化、创新步伐加快、市场细分和市场转型日益加剧，对企业来说，威胁多于机遇。的确，为了减少这种新环境所产生的不确定性，整合越来越多的信息是至关重要的。商业情报报告通过允许这些公司对其社会经济环境做出预期的倾听，从而发现创造性的机会，减少不确定性，从而做出正确的决策，尽管这一事实。

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Competitive intelligence experiences in companies: Case studies on creative opportunities

The globalization of trade, the accelerated pace of innovation and the increasing segmentation and market transformation represent so many aspirations threats than opportunities for businesses. Indeed, it is vital to integrate more and more information in order to reduce the uncertainty generated by this new environment. The business intelligence reports although this fact by allowing these companies to make anticipatory listening weak signals of their socio-economic environment in order to discover the creative opportunities and reduce uncertainty in order to make the right decisions.

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2015 6th International Conference on Information Systems and Economic Intelligence (SIIE)

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