整合物流服务质量对中国消费者再购买意愿的影响

Mia Su
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引用次数: 0

摘要

目的:本研究提出一套以时效性、可靠性、经济性、便捷性四项品质为基础的消费者相关整合物流服务品质评价体系。它还调查了这些方面与消费者的重用意图之间的关系,以增加他们的重用意图。研究设计、数据和方法:本文收集了514名合并物流服务客户的意见,采用结构方程模型从四个维度考察服务质量对消费者重复使用意愿的影响。结果:证明准时,可靠,经济的方法和便利性的整合物流服务提供商能够更好地吸引客户定期使用他们的服务。结论:证明准时、可靠、经济和方便的整合物流服务提供商能够更好地吸引客户定期使用他们的服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact of Consolidation Logistics Service Quality on Chinese Consumers’ Intention to Repurchase
Purpose: This study proposes a consumer-relevant evaluation system for the quality of consolidation logistics services based on the four qualities of timeliness, dependability, economy, and convenience. It also investigates the relationship between these aspects and consumers' intentions to reuse in order to increase their intentions to reuse. Research design, data, and methodology: This paper collects the opinions of 514 customers of consolidation logistics services, and employs structural equation modeling to examine the influence of service quality on consumers' reuse intentions across four dimensions. Results: Consolidation logistics ser vice providers that demonstrate punctualit y, dependability, economical approaches, and convenience are better able to entice clients to employ their services regularly. Conclusions: Consolidation logistics service providers that demonstrate punctuality, dependability, economical approaches, and convenience are better able to entice clients to employ their services regularly.
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