Current Situation and Problems of College Students’ Financial Management in the Era of Internet Finance and the Countermeasures

With the rapid development of information technology, internet financial products have been continuously launched, and many college students have joined the internet financial team. By investigating the current situation of college students’ financial management, this study found several problems and deficiencies in college students’ financial management and proposed countermeasures to these problems for colleges and universities to cultivate students’ internet financial literacy as well as guide them to establish the correct concept of financial management under the internet financial environment, learn financial management knowledge, improve financial management capabilities and risk awareness, as well as choose appropriate internet financial management products.