Proceedings of Business and Economic Studies最新文献

{"title":"Research on the Innovative Decisions of Supermarket Private Brands and Designated Manufacturers","authors":"Jia Chen","doi":"10.26689/pbes.v7i1.6197","DOIUrl":"https://doi.org/10.26689/pbes.v7i1.6197","url":null,"abstract":"One of the core competencies of a supermarket lies in its branding. With the continuous development of the market economy and the ongoing evolution of consumer demand, private brands have progressively emerged as significant contributors to supermarket growth. However, a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers. This paper aims to investigate the innovative decisions between private brands and designated manufacturers, along with the relevant promotional strategies employed during entry into the United States market.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"07 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Problems and Countermeasures of Monetary Capital Internal Control in Small and Medium-Sized Enterprises","authors":"Lina Sha, Guanlin Liu, Zhaoyong Ouyang","doi":"10.26689/pbes.v7i1.6194","DOIUrl":"https://doi.org/10.26689/pbes.v7i1.6194","url":null,"abstract":"Small and medium-sized enterprises (SMEs) constitute the primary drivers of production within the nation’s existing enterprise landscape. They represent the most dynamic segment of the national economy and play a pivotal role in supporting economic growth, fostering employment, and enhancing people’s livelihoods. However, despite their significant and extensive organizational structures, only a fraction of these companies have established internal control systems, and even fewer possess robust ones. Building upon this premise and considering the prevailing circumstances of SMEs, this paper undertakes an empirical analysis of monetary fund management within this sector. It delves into the operational intricacies, exploring how monetary funds should be effectively implemented to ensure their safety and integrity. Furthermore, it proposes viable strategies to enhance the circulation efficiency of monetary funds, thereby maximizing benefits for enterprises. Addressing these challenges is crucial for SME managers striving to achieve sustainable profit growth and navigate the complexities of financial management.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"2 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140092677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Generational Dynamics of Innovation Adoption in Chinese Consumer Markets: A Comprehensive Analysis","authors":"Li Wang","doi":"10.26689/pbes.v6i6.5693","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5693","url":null,"abstract":"This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market. Given China’s rapid economic growth and technological advancements, it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations. This study encompasses Baby Boomers, Generation X, Millennials, and Generation Z, each shaped by unique life experiences and societal contexts, resulting in distinct preferences and behaviors. Furthermore, the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies, providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights. Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups. The dynamic landscape is further enriched by the proliferation of digital technologies, social media platforms, and e-commerce ecosystems. This study scrutinizes how these generational cohorts interact with innovation in marketing, considering preferences, technological adoption patterns, cultural influences, and attitudes toward trust and privacy. Additionally, it examines generational disparities in marketing channel preferences, offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China. Importantly, this research underscores the strategic significance of understanding generational differences in marketing innovation adoption. It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally. By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts, businesses can forge meaningful connections, optimize return on investment, and adeptly navigate the evolving consumer landscape.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139158653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Brief Discussion of Audit Risks and Their Causes","authors":"Zhihua Xie","doi":"10.26689/pbes.v6i6.5880","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5880","url":null,"abstract":"As a crucial supervisory department overseeing economic operations, the audit department plays a pivotal role in safeguarding the healthy development of the country’s economy, exposing corruption, and effectively maintaining social and economic peace and stability. The work of auditing involves detecting existing issues, providing remedies, and consistently contributing to national governance. However, as the market economic environment undergoes continuous changes, legal systems advance, and the audit environment becomes more complex, audit risks have gradually gained prominence. The prevention of audit risks has increasingly captured the attention of audit agencies at all levels. This necessitates audit institutions to continually adapt to new challenges, comprehend risks, and exert effective control over them. This article delves into the causes of audit risks, exploring ways to effectively identify and respond to these risks within a complex and ever-changing environment. The objective is to ensure the objectivity and accuracy of audit reports, allowing the audit function to truly serve as an “immune” system, protecting public interests.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"44 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategies for China’s Response to and Improvement of Third-Party Funding in International Investment Arbitration","authors":"Na Yao, Lijuan Liu, Lili Cheng","doi":"10.26689/pbes.v6i6.5717","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5717","url":null,"abstract":"China should prioritize the establishment and enhancement of a third-party funding system. It should actively refine the existing arbitration rules, addressing any loopholes in the current regulatory framework. Comprehensive measures should be implemented to regulate third-party funding, aligning with international trends. This is crucial not only to safeguard the foreign investment of the Chinese government and enterprises but also to position China as a globally influential arbitration center.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"88 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139163245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Positioning Analysis of AY Field Brand","authors":"Haichen Ding, Xuehua Lin, Ping Yu, Lingfan Zhang, Qinjing Fan","doi":"10.26689/pbes.v6i6.5694","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5694","url":null,"abstract":"For a considerable duration, the traditional dairy product market in China has been dominated by a dual oligopoly, primarily led by Mengniu and Yili. Regional brands such as Guangming, Junlebao, and Sanyuan have engaged in staggered competition, contributing to a pattern of feudal separatism among local brands. AY Group, positioned as a significant independent player in the China dairy industry, has strategically extended its reach downstream in the supply chain, establishing the consumer brand AY Field. Despite possessing a robust advantage in self-owned ranches and delivering high-quality products, AY Field grapples with challenges related to unclear market positioning and low brand awareness among final consumers. This study employs a SWOT analysis to delve into identifying a market positioning strategy that best suits the AY Field brand. The research reveals that the current dynamics of competition in the dairy industry market are predominantly concentrated in the high-end and low-end segments, leaving a noticeable gap in the middle market. Leveraging the natural, high-quality, and competitively priced attributes of AY Field milk, the recommended market position involves supplying ambient liquid milk that aligns with the consumption habits of young individuals and office workers. This strategic positioning aims to offer high-quality products at moderate prices, addressing the specific needs of the identified consumer demographic.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"107 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding Credit Risk in Internet Consumer Finance: An Empirical Analysis with a Focus on the Young Generation","authors":"Xiaodan Wang","doi":"10.26689/pbes.v6i6.5503","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5503","url":null,"abstract":"In recent years, internet finance has garnered increasing attention from the public. Online lending, emerging within the framework of Internet finance as a pivotal component, has witnessed substantial growth. While online credit, within the realm of Internet finance, presents numerous advantages over traditional lending, it concurrently exposes a plethora of credit risk issues. This study aims to facilitate the effective utilization of online credit tools by the young generation within the context of Internet finance. Additionally, it seeks to ensure the overall stability of the Internet finance environment and mitigate risks for the youth. Given the significance of understanding credit risk management for college students in the age of internet finance, this paper adopts the logistic model to evaluate credit risk in internet consumer finance and provides pertinent recommendations from the perspective of the young generation.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"13 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139163934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on the Spillover Effects of Digital Transformation on the Sustainable Growth of Green Schools","authors":"Yiting Qiu, Qiuhua Chen, Poh Soon Joseph Ng","doi":"10.26689/pbes.v6i6.5749","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5749","url":null,"abstract":"The development of society and the advancement of science and technology have led to the widespread integration of digital transformation in the field of education. However, the current establishment of green schools faces various challenges, including non-environmental building facilities, high renovation costs, low organizational management efficiency, high energy consumption, outdated office tools, and insufficient environmental awareness among teachers and students. Through thorough research and analysis, it becomes evident that digital technology can play a pivotal role in addressing these challenges and contribute to all aspects of green school establishment. The incorporation of digital thinking concepts is essential for the construction of ecologically civilized campuses and inclusive innovation. The process of digital design and transformation proves instrumental in optimizing both software and hardware facilities within the campus, thereby reducing energy consumption. Simultaneously, comprehensive digital teaching management enhances overall efficiency in management and service delivery. Innovative digital teaching and learning models emerge as transformative tools, providing new avenues to create low-carbon, green classrooms for both teachers and students. By exploring the application of digital transformation in establishing green schools and examining the resulting spillover effects, valuable insights can be gained. These insights, in turn, serve as reference points for building diversified digital technology paths on campus and fostering the creation of green schools.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"123 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Energy Efficiency and Financial Support on Green Upgrading in China’s Industrial Sector","authors":"Yingying Zhou, Ning Yang, Panpan Meng, Xiaoqian Jing, Fengran Lu","doi":"10.26689/pbes.v6i6.5733","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5733","url":null,"abstract":"The report from the 20th National Congress of China emphasizes the importance of focusing on the clean, low-carbon, and efficient use of energy, increasing financial support, and promoting green upgrading within the industrial sector. This paper, based on annual data, employs the entropy weight method to construct a comprehensive index reflecting the impact of green upgrading in industrial sectors. To delve deeper, it utilizes the DEA model to measure energy efficiency and its subdivision BCC model to break down energy efficiency into technical and scale efficiency. The financial support landscape is examined from the vantage points of both direct and indirect financing. Using a multivariate time series model, this paper thoroughly investigates the influence of energy efficiency and financial support on the green upgrading of the industrial sector. The findings reveal a significant positive impact of both energy efficiency and financial support on green upgrading in industrial industries. Notably, scale efficiency emerges as the primary driver of energy efficiency. Moreover, indirect financing proves to be more effective in promoting financial support than direct financing. The empirical results retain their robustness even after substituting explanatory variables. The study concludes by contextualizing the research findings within the current real-world scenario, offering practical insights, and proposing specific recommendations.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"36 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139164899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of AY Field Brand Planning Based on Raw Milk Traceability","authors":"Haichen Ding, Lingfan Zhang, Ping Yu, Xuehua Lin, Qinjing Fan","doi":"10.26689/pbes.v6i6.5751","DOIUrl":"https://doi.org/10.26689/pbes.v6i6.5751","url":null,"abstract":"Mengniu and Yili have virtually monopolized the traditional Chinese dairy market, while new media marketing and digital strategies have opened up substantial business opportunities for emerging brands. Leveraging a differentiation strategy, the Adopt A Cow brand has successfully carved out its niche in the market, serving as an exemplary example. However, AY Field, as a self-owned brand by a supplier, faces the challenge of low product awareness among end consumers. This paper primarily concentrates on brand planning for the AY Field milk brand, with a focus on positioning the product for mid-range consumers, including students and office workers. The strategy involves the development of a new logo and packaging design, the selection of sports stars as brand ambassadors, and the implementation of innovative online sales promotions to bolster brand awareness and competitiveness. Research indicates that incorporating raw milk traceability and digital technology to establish a product brand with transparent ranches can significantly enhance AY Field’s competitive edge, facilitating the execution of a differentiated marketing strategy.","PeriodicalId":310426,"journal":{"name":"Proceedings of Business and Economic Studies","volume":"268 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139165585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}