澳门文达可乐店电子服务品质与电子满意度对电子忠诚的影响

Fadli Azis
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引用次数: 1

摘要

本研究旨在透过澳门文达可乐店的电子满意度,探讨电子服务品质对电子忠诚的影响。本研究的人群为澳门曼达可乐店的顾客,样本为60名顾客。数据收集采用问卷调查法,通过谷歌从。使用的数据分析技术是偏最小二乘(PLS),使用测量模型分析(外模型)和结构模型分析(内模型),其中研究结果显示电子服务(X)对电子忠诚(Y)有直接影响,其中从统计检验的结果来看,p值(0.011)<0.05,这意味着p值小于0.05的显著性水平,因此电子服务对电子忠诚有直接影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effect of e-Service Quality And e-Satisfaction on e-Loyality at Mandar Coklat Shop Macoa
This study aims to find out how the effect of e-service quality on e-loyalty through e-satisfaction at Mandar Coklat Shop Macoa. The population in this study were customers at Mandar Coklat Shop Macoa the sample used was 60 customers. Data collection was carried out using the questionnaire method which was distributed via Google from. The data analysis technique used is partial least squares (PLS) using measurement model analysis (outer model) and structural model analysis (inner model) where the research results show a direct effect of E-Service (X) on E-Loyalty (Y), where from the results of the statistical test the result is a p-value (0.011) <0.05, which means that the p-value is less than the significance level of 0.05 so that there is a direct effect of E-Service on E -Loyalty.
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