基于结构方程模型的双通道绿色供应链消费者渠道选择行为研究

Proceedings of the 2022 5th International Conference on E-Business, Information Management and Computer Science Pub Date : 2022-12-29 DOI:10.1145/3584748.3584785

Hui Ye, Xiaolan Hu, Meiping Xie

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引用次数: 0

摘要

渠道竞争行为可以是消极的，也可以是积极的。积极的竞争可以促进供应链参与者提高彼此的合作积极性，努力为共同利益开展企业活动。本文基于顾客价值创造维度的15个指标，分析了双通道绿色供应链中消费者的渠道选择行为。采用结构方程模型分析了15个积分因子的路径系数对通道选择的影响。本文旨在探讨绿色需求背景下渠道整合要素与渠道选择行为之间的关系，为构建双渠道绿色供应链的整合决策机制提供依据。

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Research on Consumer Channel Choice Behavior in Dual-channel Green Supply Chain Based on Structural Equation Modeling

Channel competition behavior can be negative, can also be positive. Active competition can promote the participants in the supply chain to improve the cooperation enthusiasm of each other and strive to carry out enterprise activities for the common interests. This article analyzes the channel choice behavior of consumers in the dual-channel green supply chain based on 15 indicators of the dimension of customer value creation. Structural equation modeling was used to analyze the influence path coefficient of 15 integration factors on channel selection. This article aims to explore the relationship between channel integration elements and channel selection behavior based on the background of green demand, so as to provide a basis for the integrated decision-making mechanism of dual-channel green supply chain.

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Proceedings of the 2022 5th International Conference on E-Business, Information Management and Computer Science

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