{"title":"利用用户生成的内容:康迪奇品牌共同创造活动的视觉案例分析","authors":"R. Ouschan, Jay Turkington, J. Napoli","doi":"10.4337/9781788114899.00023","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":409948,"journal":{"name":"Handbook of Research on Customer Engagement","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign\",\"authors\":\"R. Ouschan, Jay Turkington, J. Napoli\",\"doi\":\"10.4337/9781788114899.00023\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":409948,\"journal\":{\"name\":\"Handbook of Research on Customer Engagement\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-11-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Handbook of Research on Customer Engagement\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4337/9781788114899.00023\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Customer Engagement","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4337/9781788114899.00023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}