Sensitivitas Gender Media Online Detik.com

Detik.com, one of the most frequently accessed online media in Indonesia, is still gender bias. On the other side, this popular online media now also led by a woman. A further study is needed to know their gender sensitivity. This research used a qualitative method with a case study approach. The case study is one of strategy and analysis method in qualitative data which emphasizes the object’s particular cases. The researcher used an in-depth or intrinsic case study method to understand more about gender sensitivity of editorial staff in detik.com. Research showed that the editorial staff of detik.com hasn’t fully applied the gender sensitivity in their journalistic works. Due to a difference of understanding regarding gender-sensitive reporting; these staffs tend to not fully implement gender sensitivity because of the work & business patterns in online media. Detik.com also hasn’t fully committed to apply the gender sensitivity in their policy.