METHODOLOGICAL PRINCIPLES OF NEO-PROTECTIONISM IN THE ERA OF DIGITALIZATION

The article is devoted to defining the methodological foundations of neoprotectionism in the era of digitization. It was determined that the current state of global economic development contributes to the transformation of the production paradigm, and it also changes the traditional perception of the foreign economic strategies of the countries in the world. The traditional view of scientists on the policy of protectionism was considered. The consequences of protectionist measures for countries in the long term were highlighted. It was substantiated that in the new conditions of post-industrial development, the policy of protectionism acquires a new meaning. It is also determined that the process of digitization becomes especially relevant after the COVID-19 pandemic, as evidenced by the global trend of transforming the world economy on the basis of digital technologies. It was determined that these processes require the protection of digital services’ national providers and the activation of regulatory mechanisms in the context of global digitization. It was determined that a new type of protectionist measures in the context of digitization (digital protectionism) is implemented by establishing barriers or obstacles to digital trade while simultaneously promoting the formation of national digital companies in order for the country to acquire new comparative advantages. The measures of digital protectionism in the countries of Asia, the European Union, the USA, etc. have been analyzed. The relevance of digital protectionism for Ukraine is justified in order to increase the competitiveness of the country's economy by the comparative advantages’ development in modern technological industries in the conditions of the formation of a post-industrial type of economy. The following methods were used: the historical-logical method to determine the historical objective prerequisites for the formation of protectionist policy; the method of comparative analysis - for the analysis of modern measures of digital protectionism in different countries of the world; methods of analysis and synthesis, system generalization - for systematization of research results.