Freely-chosen positive intergroup imagery causes improved outgroup emotions and encourages increased contact seeking immediately and at follow-up

In two ethnic contexts, we focus on volitional imagined contact as a potential method to increase individuals’ readiness to voluntarily initiate intergroup contact and engage in responses with implications for reconciliation. In Study 1, we used a quasi-experimental design to determine the causal role of volitional (vs. non-volitional) valenced imagined contact with a refugee on downstream processes. Irrespective of volition, positive visualizations led to more positive outgroup emotions, action tendencies, and contact seeking; however, manipulated volition amplified the differential impact of valenced contact on outgroup emotions: negative contact was more detrimental when freely chosen, than forced, whereas positive contact was equally beneficial irrespective of volition. Study 2 investigated factors driving individuals’ choices for positive (vs. negative) imagined contact in conflict-laden Cyprus and assessed immediate and longer-term consequences of such choices for interethnic contact seeking. In both studies, participants chose to engage in imagined contact of a valence that aligned with their prior contact histories consistent with an evaluative fit mechanism. Volitional valenced imagery predicted participants’ active and self-initiated contact seeking immediately and after a 2-week period. Hence, volitional intergroup imagery as a “mental contact script” prepares individuals for actual intergroup contact and behaviors with implications for intergroup reconciliation and cohesion.