The influence of social networks on the transformation of the image of archives in the socio-cultural and information space

The newest tendencies in the development of social networks content related to the popularization and promotion of information about the activities of archival institutions are considered. The level of social activity of Ukrainian archival institutions in the information environment was also analyzed. Information and communicative, presentation, and educational functions of pages created by Ukrainian archives in social networks are characterized. The factors influencing the interaction with the Internet audience are pointed out. The influence of social networks on the dissemination of information about the activity and mission of archives, the perception and evolution of the image of archives in the socio-cultural and informational environment was also determined. The importance of archival information resources presentation on social media for promoting historical and cultural heritage as well as national values and state interests is underlined