{"title":"旅游分销渠道的转型:电子商务对土耳其旅行社的启示","authors":"N. Kozak","doi":"10.1300/J150v15n02_06","DOIUrl":null,"url":null,"abstract":"ABSTRACT The purpose of this paper is to analyze the relationship between the perceived transformation of tourism distribution channels and the present promotion and distribution channels within the present working areas of the travel agencies in Turkey. The research was applied to the travel agencies in Turkey. A proportional quota sampling was used based on the sampling population of 4,500 travel agencies, which resulted in a sample size of 523 usable questionnaires. The research indicated that the Internet would naturally affect travel agencies' working areas of e-commerce.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"Transformation of Tourism Distribution Channels: Implications of e-Commerce for Turkish Travel Agencies\",\"authors\":\"N. Kozak\",\"doi\":\"10.1300/J150v15n02_06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The purpose of this paper is to analyze the relationship between the perceived transformation of tourism distribution channels and the present promotion and distribution channels within the present working areas of the travel agencies in Turkey. The research was applied to the travel agencies in Turkey. A proportional quota sampling was used based on the sampling population of 4,500 travel agencies, which resulted in a sample size of 523 usable questionnaires. The research indicated that the Internet would naturally affect travel agencies' working areas of e-commerce.\",\"PeriodicalId\":341174,\"journal\":{\"name\":\"Journal of Hospitality & Leisure Marketing\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2007-04-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality & Leisure Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1300/J150v15n02_06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Leisure Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J150v15n02_06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Transformation of Tourism Distribution Channels: Implications of e-Commerce for Turkish Travel Agencies
ABSTRACT The purpose of this paper is to analyze the relationship between the perceived transformation of tourism distribution channels and the present promotion and distribution channels within the present working areas of the travel agencies in Turkey. The research was applied to the travel agencies in Turkey. A proportional quota sampling was used based on the sampling population of 4,500 travel agencies, which resulted in a sample size of 523 usable questionnaires. The research indicated that the Internet would naturally affect travel agencies' working areas of e-commerce.
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