Research on the Development Path of Sports and Leisure Characteristic Towns under the Background of New Urbanization

The proposal of construction of small towns with sports and leisure characteristics is an important measure to promote the integration of urban and rural development and implementation of the "mass national fitness" strategy. Sports and leisure characteristic towns are results of the interaction between new urbanization and sports industry. They play an irreplaceable role in promoting the structural reform of the supply of sports industry, the integration of urban and rural areas, inheritance and innovation of traditional sports culture, and meeting the sports needs of urban and rural residents. Based on the background of new urbanization construction, this paper points out the existing problems of the first 96 small towns with sports and leisure characteristics announced by the State General Administration of Sports, and analyzes their reasons. Finally, it comes to the development concept and optimization path suitable for small towns with sports and leisure characteristics in China.