{"title":"信任、易用性和风险感知对tokopedia购买意愿的影响","authors":"Tarizqa Putri Aurelia, KS Widiantari","doi":"10.29040/ijebar.v6i2.5328","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine the relationship between trust, ease of use, and risk perception on purchase intention at Tokopedia. This study employs quantitative methods, with purposive sampling as the sampling method. The participants in this study are Tokopedia users who reside in Denpasar City. The total number of samples used in the research was 85. According to this study's findings, trust has a positive and significant effect on purchase intention, as does ease of use, while risk perception has a negative and significant effect on purchase intention.","PeriodicalId":426165,"journal":{"name":"International Journal of Economics, Business and Accounting Research (IJEBAR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA\",\"authors\":\"Tarizqa Putri Aurelia, KS Widiantari\",\"doi\":\"10.29040/ijebar.v6i2.5328\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to examine the relationship between trust, ease of use, and risk perception on purchase intention at Tokopedia. This study employs quantitative methods, with purposive sampling as the sampling method. The participants in this study are Tokopedia users who reside in Denpasar City. The total number of samples used in the research was 85. According to this study's findings, trust has a positive and significant effect on purchase intention, as does ease of use, while risk perception has a negative and significant effect on purchase intention.\",\"PeriodicalId\":426165,\"journal\":{\"name\":\"International Journal of Economics, Business and Accounting Research (IJEBAR)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Economics, Business and Accounting Research (IJEBAR)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29040/ijebar.v6i2.5328\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Economics, Business and Accounting Research (IJEBAR)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29040/ijebar.v6i2.5328","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA
The purpose of this study is to examine the relationship between trust, ease of use, and risk perception on purchase intention at Tokopedia. This study employs quantitative methods, with purposive sampling as the sampling method. The participants in this study are Tokopedia users who reside in Denpasar City. The total number of samples used in the research was 85. According to this study's findings, trust has a positive and significant effect on purchase intention, as does ease of use, while risk perception has a negative and significant effect on purchase intention.
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