The Effect of Green Networking Technology on Green SCM Efficiency and Competitive Advantages of Korean Clothing Export Manufacturers

Purpose: The effect from the green networking technology of domestic clothing exporters is analyzed for competitive advantage as they improve efficiency arising from green SCM. Research design, data, and methodology: A questionnaire was distributed to domestic clothing export manufacturers. The research model was designed by exploring the literature and examining in-depth interviews with experts. The SPSS PROCESS macro (model 7) was used for analysis. Results: First, the level of green networking technology did not significantly affect competitive advantage. Second, green networking technology significantly increased green SCM efficiency. Third, green SCM efficiency significantly increased competitive advantage. Lastly, green relationship quality significantly adjusted the effect of green networking technology on competitive advantage. Conclusions: The higher the relationship quality, the lower the probability of resource replacement, making it difficult to be efficient. As a result, Korean clothing firms should break away from customs, form new partnerships, and achieve competitive advantage.