The Use of Selected Social Media: Instagram to Promote Physical Activity and a Pro-Health Lifestyle

A pro-health lifestyle, recreation and sport, as well as social media are closely related. A lot of people want to look good, eat well, be fi t and engage in physical activity. As a consequence, companies from the fi tness industry and producers of dietary supplements employ social media specialists in marketing agencies. Information published on Facebook, Instagram, Twitter or YouTube reach up to thousands of people in a short time period. The Internet is full of profi les of people who publish their relationship with trainings, show progress on the way to a dream fi gure, talk about the fi ght against overweightness, diets rules, etc. The tools from the Instagram social network, as well as the number of users and hashtags associated with physical activity, fi tness and promotion of a healthy lifestyle, are vast. On Instagram, the most popular hashtags were #love, #instagood, #me, #happy, #girl, but the #fi tness hashtag was 18th, the #sport 152nd, place for a total of about 92 million hashtags. The matter of physical activity is important for many users of this social platform. If the user consciously makes use of the possibilities of digital technology and treats the Internet as a tool to satisfy higher needs, then one can certainly talk about the positive aspects of technological development and technology for the proper functioning of a pro-health lifestyle.