Research on creative Transformation of Excellent Traditional Chinese culture - Taking interaction design of traditional handicraft culture translation as an example

The current mobile apps of traditional handicrafts fail to deeply explore the culture connotation and artistic features of traditional handicrafts, leading to the weakening of the artistic value of all levels of culture contents in the traditional handicrafts design, which is not conducive to the effective transmission of culture contents in the traditional handicrafts. Based on Malinowski's theory of "three factors in culture", this paper proposes to extract typical cultural elements from the material, behavioural and spiritual aspects of traditional handicraft, the different levels by direct translation, continuation of translation and indirect translation method for traditional handicraft class APP interaction interface, interaction design, interactive content to provide design elements, The generalised cultural content is transformed into design symbols with identifying characteristics, which can be applied to the interaction design of traditional handcraft mobile APP. The interaction design strategy is proposed to provide new design ideas and references for the interaction design of traditional handcraft mobile APP.