Deep mapping as a cultural mapping process and a creative tourism driver: two examples.

Abstract As a collaborative cultural mapping process, deep mapping can encourage networks and partnerships in designing and offering cultural and creative tourism activities; as a product, deep maps can provide the basis for marketing your destination by providing a lively and engaging sense of place. Even if you are just seeking to bridge the pandemic and better times, deep maps can provide a site for virtual tourism. The use of digital media as a tool to express the complex process of cultural mapping and place creation, and to engage visitors in an authentic sense of the distinctive and unique features of the 'place' in a mediated setting, is timely in an age of digitally enabled tourism.